Ford touts European successes of new Ka and Fiesta

Posted by in Auto Green on 02 18th, 2009 | no responses

Click above for a high-res gallery of the Ford Fiesta Ford is justifiably proud of the sales figures that its new Ka and Fiesta small cars have been able to rack up amidst a struggling global market. These two products have helped the automaker increase its European market share by 0.5 percentage points to 8.8 percent. More importantly, it proves that consumers do want to buy small cars as long as they are stylish, comfortable and modern. Legislation from various governments that promotes the purchase of fuel efficient, low-emission cars has also boosted demand for the two vehicles. Both models were released late last year to a great deal of fanfare from the European automotive press, and U.S. sales of the new Fiesta are slated for 2010. To keep the hype machine in top gear, Ford will select 100 individuals in America and plans to give them keys to the Fiesta ahead of its official debut as they take part in the Fiesta Movement program. In somewhat related news, Ford has also announced its new Product Sustainability Index, a program that looks to improve the environmental, social and economic impact of automobiles through 8 product attributes that it believes are the key sustainability elements of a new vehicle. Click past the break for the full rundown on what goes into the PSI, how it applies to the new Fiesta and why Ford believes it’s important. Gallery: 2009 Ford Fiesta [Source: Ford] Continue reading Ford touts European successes of new Ka and Fiesta Auto Blog: MPG , Ford , Europe/EU Ford touts European successes of new Ka and Fiesta originally appeared on AutoblogGreen on Wed, 18 Feb 2009 17:26:00 EST. Please see our terms for use of feeds .Car Blog Green | Car Blog Green | Car Blog Green