London-to-Edinburgh smart fortwo ad misleading

Auto Blog: Etc. , MPG , SMART Click above for a high-res gallery of the smart fortwo Recently, Daimler hyped up the smart fortwo’s high-mpg ability by claiming in a television ad that you can go from London to Edinburgh, a distance of over 400 miles, on one tank of petrol fuel. This caused some – well, five – complaints that the ad was full of it. The UK’s Advertising Standards Authority (ASA, whose website features a big “How to complain” button) investigated and decided that the ad’s claim that, “on one tiny 33 litre tank, a smart car can do 433 miles,” was not misleading. Mercedes said that the smart fortwo 71 bhp petrol coup used in the ad was capable of “73 mpg [Imperial] at an average speed of around 40 mph.” So, you might be able to make the drive, but not very fast. While on the ASA site, I found these other recent decisions: ” There is probably no God ” bus ads are OK and cookies are not a health food . Gallery: 2008 smart fortwo [Source: Daimler] London-to-Edinburgh smart fortwo ad not misleading originally appeared on AutoblogGreen on Mon, 09 Feb 2009 15:56:00 EST. Please see our terms for use of feeds .Car Blog Green|Car Blog Green|Car Blog Green

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London-to-Edinburgh smart fortwo ad misleading